Security of tenure is the tenant's asset
A protected business tenancy does not end when the contractual term expires — it continues under s.24 until it is ended by one of the statutory routes. Every week of that continuation is occupation the landlord cannot simply take back, and that is the base currency of every negotiation.
Whoever controls the clock controls the deal
The Act hands the initiative to whichever party serves first. A tenant who understands the 6–12 month windows can choose the moment the valuation date is fixed, when interim rent starts running, and how long the process takes.
The landlord must prove its case, not assert it
Opposition on the s.30 grounds has to be made out on evidence at the hearing. A tenant who tests that evidence early often finds a ground that looked fatal is unsupported — and the negotiating position changes overnight.
The old lease is the default, not the starting bid
Under the O'May principle the terms of the new tenancy start from the current lease, and the party seeking change carries the burden. Tenants who know this stop conceding modernised terms they were never obliged to accept.